Why is building a company culture important? Your company will have a culture, the question is will it be by design or default? The truth is it has a powerful impact on performance. Behind every winning team or company there is a unique identity that sets it apart from others and give a strong sense of belonging, ownership, value and meaning. A culture tell our staff, our customers and our community what matters to us.
So how do we define our culture? It can be defined as an evolving set of collective beliefs, values and attitudes and it should have an impact on the direction of your company. It will influence your leadership, the decisions they make and the growth of your company. When we are purposeful about our culture it impacts who we hire, who we keep, we build around the culture.
We often spend time as a company building our vision and mission, our strategic plans and we miss this critical piece on being purposeful on building and creating a culture. The question is what do you want to be known for?