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Why Your Story Matters in Business and Life

In the competitive world of business, how do you stand out? It's not just about having the best product or service; it's about connecting with your audience on a personal level. That's where storytelling comes in. At Matters of Influence, we believe that sharing your story can significantly impact your leadership, coaching, and overall business success.

The Power of Personal Stories

Stories create connections. They make your brand relatable and memorable. When you share your personal journey, challenges, and triumphs, you allow your audience to see the human side of your business. This emotional connection can foster loyalty and trust, which are crucial for long-term success.

Meet Nancy Ormon

We had the pleasure of interviewing Nancy Ormon, the author of Stronger Than I Thought, for our podcast series "Stories Matter." Nancy’s story is a testament to resilience and the power of hope. She shared her journey of overcoming acute renal failure, navigating a kidney transplant during COVID-19, and finding strength through faith and journaling.

Lessons from Nancy’s Story

Nancy’s experience highlights several key themes that are relevant to leadership and business:

  • Resilience: Facing adversity head-on and coming out stronger on the other side.

  • Hope: Maintaining a positive outlook and faith, even in the most challenging times.

  • Community: The importance of support from loved ones and colleagues.

  • Authenticity: Being true to oneself and transparent with others.

These lessons are not only inspiring but also practical for anyone looking to improve their leadership and coaching skills.

How Storytelling Enhances Your Business

Incorporating storytelling into your business strategy can:

  • Build Trust: People trust brands that they can relate to and understand.

  • Enhance Engagement: Stories are more engaging than mere facts and figures.

  • Drive Action: A compelling story can motivate your audience to take action, whether it's making a purchase, signing up for a service, or sharing your content.

Join the Conversation

We encourage you to listen to our podcast episode with Nancy Ormon to learn more about her incredible journey and the power of storytelling in business. You can find the episode here.

Your Turn

  • What’s your story? How has your personal journey shaped your business or career?

  • Have you used storytelling in your leadership or coaching practices? What was the outcome?

  • How do you plan to incorporate storytelling into your business strategy moving forward?

Call to Action: Share your thoughts in the comments below and don’t forget to subscribe to our podcast for more inspiring stories and practical tips on leadership and business. For the month of July we are doing a focus on this theme and have a mini workbook that coincides. You can find it here. Additionally, we teach an 8-part training on the steps to self-leadership. It is one of our most requested trainings and our favorite to bring to an event or team. One of those 8 parts is: Story Matters. We would love to meet with you or your team to expand on this topic or even all 8 topics! Contact us to put something together that is tailored to you!

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